Horse Racing 3.0

Horse Racing 3.0: Changing the Game is an innovation initiative presented by Woodbine Entertainment Group (WEG)  in collaboration with Ryerson University that will fuel the success of three Canadian startups building products to help push boundaries and transform one of the oldest sports in the world.

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 WHAT IS
 HORSE RACING 3.0
 CHANGING THE GAME?

 

Horse Racing 3.0: Changing the Game is a cross-sector collaboration initiative that will help fuel the success of some of the most creative and innovative minds in Canada as they work to build products that push the boundaries of gaming and data to help transform the sport of horse racing.

Successful teams will make connections with prospective customers, partners, industry experts, and investors. They will also receive dedicated workspace, programming and mentorship to drive their businesses forward. Teams will have a chance to win seed money to help grow their companies and run pilot projects and proof-of concept initiatives with Woodbine Entertainment Group. All teams will own the technology they create during the program.

For more information on horse racing criminal code, model rules and regulations please refer to the documents below:

 

Woodbine Entertainment

With roots dating back to 1881, Woodbine Entertainment Group (WEG) is the largest horse racing operator in Canada, showcasing world-renowned horse racing at Woodbine Racetrack (Toronto), home of the iconic Queen’s Plate, and Mohawk Racetrack (Milton), host of the storied Pepsi North America Cup. WEG is the leading member of the Standardbred Alliance and the single operator of Teletheatres and Account Wagering, available through www.HPIbet.com in Ontario. WEG also operates HPItv, a CRTC-licensed digital television channel that broadcasts racing into homes across Canada. WEG is designated as a Caring Company with Imagine Canada and gives back through WEGcares Community Investment Program.

iBoost

Established in 2015 by the Faculty of Engineering & Architectural Science at Ryerson University, iBoost is a customer-centric technology startup incubator at Ryerson University that focuses on capacity-building at the entrepreneurial, venture investor and policy levels of the innovation ecosystem. iBoost provides a collaborative environment dedicated to educating and supporting entrepreneurs throughout their journey from incubation to acceleration and beyond.

Office of the Vice President of Research and Innovation at Ryerson University

Ryerson University’ Office of the Vice President, Research and Innovation supports scholarly, research and creative (SRC) activity and innovation across Ryerson. With nearly 200 local, national and global academic, community and industry partners, our faculty work to drive economic growth and improve the lives of Canadians in areas including digital media and technology, energy and sustainability, and technological and industrial innovation, to name a few. In the last two years, the university has experienced dramatic growth in research and innovation, with a 40 per cent increase in funding and was named the undergraduate research university of the year by Research InfoSource. With innovation at the core of its research mandate, Ryerson houses over 125 centres, institutes and innovation zones including the DMZ, the top-rated university-based incubator in North America.

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 Judges &
 Mentors

 

Demo Day Judges

Sean Pinsonneault
Woodbine Entertainment Group

Sean Pinsonneault is the Executive Vice-President of Strategy and Wagering for Woodbine Entertainment Group. Sean leads the company’s corporate strategy around business development and revenue creation with a keen focus on wagering related opportunities.

His career in racing started in 1988 and he has held various senior management and technical positions throughout that time. He has been at Woodbine since 2000. He is an Electronics Engineering Technologist and has also earned an Executive MBA and a Master of Management degree.

In addition to his full time responsibilities, Sean is the Chairman & President of Racetracks of Canada, Secretary for the Thoroughbred Racing Association, Director for the Thoroughbred Protection Bureau and has served on several North American and International technical committees.

 

Nick Eaves
Maple Leaf Sports & Entertainment

Nick Eaves is the Chief Venues & Operations Officer at Maple Leaf Sports and Entertainment. Eaves joined MLSE in September 2016 and is responsible for overseeing the Operations, Facilities and Security functions as well as venue development and construction.

A veteran in the sports and entertainment industry, Eaves comes to MLSE from Woodbine Entertainment Group where he was at the helm of the organization from 2010 to 2015 as President and Chief Executive Officer. Eaves led the transformation of the organization’s business model to drive operational performance across all lines of the business including live event, broadcasting, technology, hospitality and retail operations. 

Eaves is a member of the Board of Directors of Woodbine Entertainment Group and the Jockey Club of Canada. He is also on Tourism Toronto’s Board of Directors and Chair of the Finance & Audit Committee. Eaves is an active community member and volunteers his time with United Way Toronto, Ernestine’s Women’s Shelter, Youth Without Shelter, Out of the Cold Program and Toronto Leaside Girls Hockey Association. Eaves holds an Honours Bachelor of Arts from the University of Western Ontario.

Tom Via
Woodbine Entertainment Group

Tom is the Senior Vice President of Operations at Woodbine Entertainment Group where he is responsible for leading strategic initiatives resulting in the growth of revenue and profitability of the enterprise.   Tom directly leads all operations of the enterprise including Guest Experience, Major Events, Hospitality, Food/Beverage Service, Property, Facilities, Maintenance and Security.  Prior to joining Woodbine Entertainment Group, Tom has held a number of executive positions most recently serving as Chief Executive Officer and President of Brookstone Inc., an innovative product development company and multi-channel lifestyle retailer.  While at Brookstone, Tom focused on reinventing the Product Innovation pipeline, establishing a unique business relationship with crowd-funder Indiegogo and the introduction of a Chief Innovation Officer to his executive team.  He added relationships with Incubators, Accelerators and created an environment where Inventors could directly communicate their early stage ideas to the Brookstone Innovation and Product Development teams for consideration and possible adoption.

Tom has dedicated his career to serving the needs of customers by leading teams that focused on developing innovative product, creative customer targeted marketing and delivering an exceptional value proposition.

 

Christine Magee
Sleep Country Canada

Christine Magee is the co-founder of Sleep Country Canada, the largest retailer of mattresses in Canada, providing outstanding in-store and home delivery service from over 225 corporate-owned stores in 17 regional markets.

Christine believes strongly in sharing knowledge and staying involved in the community. She is frequently asked to speak at conferences, business associations, chambers of commerce and schools about issues pertaining to leadership and effective management strategies. Over the years, Christine has also taken on an active role in mentoring students through her involvement with Ivey School of Business, 20 Under 20, working with young professionals through Women's Executive Network. Christine is an Honorary Chairperson for the Hamilton YWCA, and a proud member of the Selection Committee for YWCA — Women of Distinction — 2009.

John MacRitchie
Ryerson University

John leads major institutional initiatives at Ryerson’s Office of the Vice-President, Research and Innovation. He heads the Incubate-Innovate Network of Canada (I-INC), a national network of incubators based at Ryerson University, Simon Fraser University and the University of Ontario Institute of Technology. He is an advisor and member of the selection committee for the DMZ at Ryerson University.

Previously, John led the Ontario Centres of Excellence (OCE) business development team developing industry-academic projects and start-up opportunities across a range of sectors including health technologies, energy, and information technology.

 

Jamie Rosenblatt
Associate Golden Ventures

Jamie Rosenblatt is an Associate at Golden Venture Partners. Jamie works closely with entrepreneurs, accelerators, and the start-up community, to help find, fund and build amazing companies. Jamie began his career as a Corporate Development Associate at O’Leary Ventures, a private early-stage investment company chaired by Kevin O’Leary. He then joined Osler, Hoskin & Harcourt where he practiced corporate law with a focus on M&A and corporate finance. Most recently, Jamie was the Head of Corporate Development for Avid Life Media. Jamie is a graduate of the joint JD/MBA program from the University of Toronto.

 

Jayson Horner
CanDeal

Jayson Horner became the first President and Chief Executive Officer of CanDeal in 2002. Prior to CanDeal, he was a Managing Director at TD Securities, having joined TD following its acquisition of Canada Trust Financial Services - while at TD, he co-founded CanDeal. In 1993, Mr. Horner joined Richardson Greenshields of Canada, where he was a Vice President and Managing Director, Capital Markets, and four years later he was appointed Senior Vice President and Managing Director at CT Securities, a subsidiary of CT Financial. Mr. Horner entered the business in 1978, when he joined Merrill Lynch Royal Securities. He presently serves on the board of CanDeal and he is Vice Chair, board of directors, Ronald McDonald House Charities, Toronto. He also holds an Institute of Corporate Directors Designation.

 

Design Jam Judges

David Borcsok
RBC Generator

David is the Fund Manager of the RBC Generator; an early stage impact investment venture capital fund raised as part of the RBC Social Finance Initiative. Focused on Canadian ventures in the education, employment, and energy sectors, he is a Board Observer at Endurance Wind Power, Nudge Rewards, OTI Lumionics, CoPower, Binder Labs, and Sokanu. David is also an Advisor and Guest Faculty in the impact investing program at The Stephen J.R Smith School of Business at Queens University. Prior to joining RBC, David worked with TrilogyGrowth, LP; an early stage venture capital firm.

 

Paul Lawson
Woodbine Entertainment Group

Paul Lawson is the Senior Vice President of Marketing and Communications at Woodbine Entertainment Group. The consumer lines of business at Woodbine Entertainment Group include Woodbine Racetrack, Mohawk Racetrack, HPIbet, the largest online pari-mutuel betting platform in Canada, Champions Teletheatres and WEGZ Stadium Bar. Paul is also responsible for Sponsorship sales. Paul joined Woodbine Entertainment Group in 2008.

Prior to joining WEG Paul held senior roles in marketing and sales with GlaxoSmithKline and Philips Electronics. Paul has also owned and bred Standardbred racehorses.

Andrew Keenan
CVCA and DFAITD

Andrew supports CVCA member funds by connecting them to international business opportunities. This includes potential foreign LP investors, speaking opportunities at international VC/PE events, and participation in CVCA missions to foreign markets. Andrew has several years of experience working in the financing sector, including corporate lending at Scotiabank and EDC, as well as several years experience based in California connecting Canadian companies to investors.

 

Tom Via
Woodbine Entertainment Group

Tom is the Senior Vice President of Operations at Woodbine Entertainment Group where he is responsible for leading strategic initiatives resulting in the growth of revenue and profitability of the enterprise.   Tom directly leads all operations of the enterprise including Guest Experience, Major Events, Hospitality, Food/Beverage Service, Property, Facilities, Maintenance and Security.  Prior to joining Woodbine Entertainment Group, Tom has held a number of executive positions most recently serving as Chief Executive Officer and President of Brookstone Inc., an innovative product development company and multi-channel lifestyle retailer.  While at Brookstone, Tom focused on reinventing the Product Innovation pipeline, establishing a unique business relationship with crowd-funder Indiegogo and the introduction of a Chief Innovation Officer to his executive team.  He added relationships with Incubators, Accelerators and created an environment where Inventors could directly communicate their early stage ideas to the Brookstone Innovation and Product Development teams for consideration and possible adoption.

Tom has dedicated his career to serving the needs of customers by leading teams that focused on developing innovative product, creative customer targeted marketing and delivering an exceptional value proposition.

 

 

 

Sean Pinsonneault
Woodbine Entertainment Group

Sean Pinsonneault is the Executive Vice-President of Strategy and Wagering for Woodbine Entertainment Group. Sean leads the company’s corporate strategy around business development and revenue creation with a keen focus on wagering related opportunities.

His career in racing started in 1988 and he has held various senior management and technical positions throughout that time. He has been at Woodbine since 2000. He is an Electronics Engineering Technologist and has also earned an Executive MBA and a Master of Management degree.

In addition to his full time responsibilities, Sean is the Chairman & President of Racetracks of Canada, Secretary for the Thoroughbred Racing Association, Director for the Thoroughbred Protection Bureau and has served on several North American and International technical committees.

 

Mentors

John MacRitchie
Ryerson University

John leads major institutional initiatives at Ryerson’s Office of the Vice-President, Research and Innovation. He heads the Incubate-Innovate Network of Canada (I-INC), a national network of incubators based at Ryerson University, Simon Fraser University and the University of Ontario Institute of Technology. He is an advisor and member of the selection committee for the DMZ at Ryerson University.

Previously, John led the Ontario Centres of Excellence (OCE) business development team developing industry-academic projects and start-up opportunities across a range of sectors including health technologies, energy, and information technology.

 

Rami Posner
Woodbine Entertainment Group

Rami is Director of Innovation at Woodbine Entertainment where he is responsible for building an innovation funnel to expand product and service opportunities, evaluating new and emerging opportunities to deliver value to the next generation product portfolio and executing proof-of-concepts and pilots to test innovative and disruptive ideas.

Previously, Rami held increasingly senior roles in product, strategy and innovation across both the consumer and enterprise business units at Rogers Communications Inc.

Brad Burns
Woodbine Entertainment Group

Brad started his career in the horse racing industry back in 1988 and has been with WEG for the past 11 years where he has held numerous positions in IT and Wagering Operations.  In Brad's current role as Director of Wagering Technology, he is responsible for the technology behind new and existing wagering products and services. 

He also sits on the International TRA 2020 committee which is an industry committee tasked with protecting the integrity of racing, overcoming regulatory challenges and setting technical standards across racetracks around the world.  Due to the highly regulated nature of the industry, he is also WEG's expert around regulatory compliance with respect to wagering.

 

Greg Martin
Woodbine Entertainment Group

Greg Martin is the Vice President of Wagering for Woodbine Entertainment Group. Greg leads the wagering group that includes operations and development of racetrack, retail off-track betting and online wagering products.

His career in racing started in 1977 and he has extensive knowledge of the racing business specializing in technical systems, customer and operations management. Greg has a BA and a Business Diploma from Wilfrid Laurier University and also holds a CPA designation.

Kevin Maharaj
Woodbine Entertainment Group

Kevin is the Director of HPIbet and Simulcasting at the Woodbine Entertainment Group.  Kevin has several years of experience in both Business and Product Development and has created and launched products for multiple business sectors, including telecommunications, retail, digital distribution and gaming. He is responsible for the Business and Product development of the HPIbet wagering product as well as the growth of the Simulcast business for WEG.  Kevin has previously worked with BCE for over 10 years on both the technology side of as well as the business side in various roles.

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 Winners

 

 

First Place Winner: BetShare

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BetShare is a platform that connects everyday bettors with experienced and successful bettors. Everyday users can monitor the statistics (strike rate, return on investment, hot streak) of other bettors and make an informed decision about who to trust and subscribe to. Followers benefit by being able to follow and copy well informed wagers, while streamers benefit by monetizing from the ad revenue they generate and commissions on successful wagers they’ve facilitated. Woodbine benefits from the influx of new users brought into HPI Bet via this revolutionary, open-source approach to wagering and handicapping. Imagine the difference between how much a person with little investment knowledge is willing to invest in a stock option, compared to how much a person with little investment knowledge is willing to invest through a trusted broker.

 

Second Place Winner: HRX

The Horse Racing Exchange (“HRX”) is a mobile and web based platform that connects horse sellers with horse buyers, allowing the average Joe Sportsfan to own a piece of the action for minimal investment

 

 

Third Place Winner: HORSEPLAY  

Horseplay, is an app that allows users to place bets on disguised historical races and compete in a virtual horse racing community for credits, recognition and rewards.  Targeted primarily at young millennials, Horseplay can be played anytime anywhere with or without internet connectivity featuring a highly visual, engaging and simplified player interface.  Players can socially engage with friends, share, and chat to increase knowledge and competitiveness.  Targeted offers are sent to encourage joining HPI Bet, attend Race Tracks, and or Off-Track betting locations.  Horseplay provides valuable player and behavior analytics to help shape the sport in the future.

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 Rules

Please download the rules and regulations (pdf)

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 Contact

For more information, please contact info@hr3.ca